About Us
A3i started in 2018 in Amelia, Ohio.
At the time, we were a generalist technology shop. We helped local businesses with everything from websites and email systems to automation and analytics. If it involved technology, we were willing to take it on.
And we were good at it.
But over time, we noticed something changing.
Search stopped being about lists and links. It started becoming about answers.
Google, and now AI systems built into search, began deciding who to recommend, not just who to display. Businesses weren’t losing visibility because they were worse — they were losing it because the systems making recommendations didn’t clearly understand them.
So we narrowed our focus.
Today, A3i does one thing:
We help local service businesses stay clear, credible, and easy to recommend as search and AI systems evolve.
We’re not a general IT agency. We don’t sell shiny campaigns or chase trends.
We maintain and improve how your business is understood across Google search, Google AI results, and paid ads — so fewer things fall through the cracks.
If that’s not what you’re looking for, no hard feelings.
If it is, we’re happy to take a look and tell you honestly whether we can help.
Alex McDowell
Founder
Alex founded A3i with $40, a laptop, and a straightforward goal: build technology that actually works for businesses, without unnecessary complexity.
Over the last 7+ years, he’s worked with companies ranging from local shops to large enterprises. The size doesn’t matter — the systems still need to be reliable, understandable, and easy to maintain.
At A3i, Alex focuses on the technical foundation behind your online presence: websites, structure, data consistency, and the details that help search engines and AI systems interpret your business correctly.
He doesn’t believe technology should be mysterious. It should be solid, predictable, and quietly effective.
If something doesn’t need to be built, he won’t build it. If something is broken, he’ll tell you directly.
Lee Rowley
Creative Director
Lee has spent over 20 years working in direct-response copywriting and Google Ads strategy.
Most recently, he worked agency-side as a creative strategist supporting Google’s AdMob platform. That experience helped him understand how Google evaluates businesses, ads, and intent at scale — and how small changes in clarity can have outsized effects.
Lee’s role is to make sure local businesses are described clearly and accurately, in ways that match how people search, ask questions, and decide who to call — especially as Google and AI systems move from listing results to recommending answers.
The goal is simple: reduce confusion, increase confidence, and make sure your business makes sense as an answer.